We were thrilled to host Paddy Gamble, Director of Insights & Strategy from the New West End Company for an insightful seminar on the current state, and future potential of London’s West End. As one of the world’s most iconic retail and cultural destinations, the West End continues to evolve, and the data presented gave a powerful look at what’s driving performance today and what to expect through to 2034.

Here’s what we took away and why it matters to the property market;

A Strong 2024, Despite Economic Headwinds

Despite economic headwinds, the West End saw a +0.5% turnover rise in 2024. Strong footfall and ATV across key zones reflect the area’s enduring draw. For landlords and investors, these trends support smarter acquisition, leasing, and asset management decisions to boost returns in a competitive market.

International Visitors: A Core Growth Driver

In 2024, international visitors drove 34% of total spending, with the U.S. and EU contributing 21% and 42% respectively. With numbers expected to rise 7% in 2025 and 36% by 2034, global tourism remains central to West End success, underscoring the need to future-proof assets for a worldwide audience.

Retail’s Role Is Evolving – Not Disappearing

As digital grows, the West End shows physical retail still matters, shaping brand presence, driving online journeys, and offering unique experiences. For landlords, this means embracing flexible, experience-led spaces to meet evolving expectations and enhance long-term value.  

A Forward View: What to Expect Through 2034

London’s economy is forecast to grow 22.7% by 2034, offering opportunities for property investment, despite some recent downgrades.

Consumer expenditure is expected to rise steadily, though slightly slower than previously predicted.

A 9.6% population increase will drive demand across retail, office, and leisure sectors.

These projections highlight the value of prime physical locations—especially for those adapting to trends and blending physical with digital. It’s key to sustaining investor confidence and long-term asset value.

Key Takeaways

The West End remains a strong performer, even in a shifting market.

International tourism continues to drive significant spend.

The evolution of physical retail demands innovation, not retreat.

Long-term planning must balance digital, cultural, and consumer trends.

Strategic use of data is now non-negotiable for future-focused asset management.

Final Thought

The West End’s unique blend of global appeal, cultural vibrancy, and commercial opportunity makes it a market like no other. For landlords, investors, and property professionals, success lies in using insight to stay ahead, balancing place, purpose, and performance for the future.

If you would like to explore opportunities in the West End, don’t hesitate to get in touch with the Metrus team, properties@metrus.co.uk.

Source: West End Insights Presentation: April 2025, The New West End Company